Make it simple: 4 web design strategies
Learn the 2 Laws of Simplicity, 4 solutions for creating simplicity (with fun remote control images), and 6 strategies for simplicity in design. Or, as Albert Einstein explained, how to "make the irreducible basic elements as simple and as few as possible
without having to surrender the adequate representation of a single
datum of experience."
This presentation was given by Giles Colborne at the IA Summit 2010, in Phoenix, AZ. You can view this presentation on Slideshare.
2 Laws of Simplicity
Ooh...how reminiscent of Einstein's laws!
Complexity is never eliminated, merely reduced and displaced.
Simplicity is an experience that happens in the user's head.
4 Solutions for Creating Simplicity
A number of these are similar to steps from the checklist for visually explicit design at 2009's IA Summit.
How would YOU simplify the design of this remote control? |
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1. Remove Features (align features with what's CORE) | |
2. Hide Features (where people will find them) | |
3. Group Features | |
4. Displace Features |
6 Strategies for Simplicity in Design
Determine what is core
Make your experience compact
Align the experience to what’s core
Rely on existing user knowledge
Decide where you want to place complexity
Trust the user